The end result is not the real product !
It is a pitch : a simulation of an finished product that is currently in a testing phase.
Mort Subite is belgian beer brand. The name originates from an old flemish game with dice, also known as 'Pietjesbak'.
This was the starting point of my visual research.
I also worked on themes like fauna & flora, typical belgian things, social life, belgian brewer, fruits, ice chrystals, beer glasses, saxophones ...